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Castaher and Ibanez (1970a, September 01). Theoretical notes on an experiment. ANA - ESOMAR. Retrieved May 02, 2024, from
https://ana.esomar.org/documents/theoretical-notes-on-an-experiment
Pymont, B. C. (1970a, September 01). The development and application of a new micro market testing technique. ANA - ESOMAR. Retrieved May 02, 2024, from
Ragnitz and Ungureanu (1970a, September 01). How to use market segmentation for determining new product ideas?. ANA - ESOMAR. Retrieved May 02, 2024, from
https://ana.esomar.org/documents/how-to-use-market-segmentation-for-determining-new-product-ideas-
Hansen, F. (1970a, September 01). The role of beliefs and values in prediction of consumer choices. ANA - ESOMAR. Retrieved May 02, 2024, from
https://ana.esomar.org/documents/the-role-of-beliefs-and-values-in-prediction-of-consumer-choices
Williams and Wolfe (1970a, September 01). The practical application of package-goods marketing to international travel. ANA - ESOMAR. Retrieved May 02, 2024, from
Müller-Veeh, D. (1970a, September 01). Measurement of the competitive pressure of advertising campaigns. ANA - ESOMAR. Retrieved May 02, 2024, from
https://ana.esomar.org/documents/measurement-of-the-competitive-pressure-of-advertising-campaigns
Rode, F. A. (1970a, September 01). Application of primary surveys and desk research to media planning (German). ANA - ESOMAR. Retrieved May 02, 2024, from
Vincent, M. (1970a, September 01). Example of application of advertising research. ANA - ESOMAR. Retrieved May 02, 2024, from
https://ana.esomar.org/documents/example-of-application-of-advertising-research